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Service Marketing
Service Marketing
Detailed Information
- Material Type
- 단행본
- Date and Time of Latest Transaction
- 20010913110907.0
- ISBN
- 0673991458
- Callnumber
- 326.18 R971s
- Author
- Rust, Roland T.
- Title/Author
- Service Marketing / Roland T. Rust ; Anthony J. Zahorik ; Timothy L. Keiningham.
- Publish Info
- New York : HarperCollins, 1996.
- Material Info
- xx,508 p. : illus. ; 25 cm.
- 서지주기
- Includes bibliographical references and index.
- Index Term-Uncontrolled
- Service Marketing Tourism Service Industry Customer Service
- Added Entry-Personal Name
- Keiningham, Timothy L.
- Added Entry-Personal Name
- Zahorik, Anthony J.
- Price Info
- 43000
- Control Number
- kjul:50023578
MARC
008011009s1996 us a 001 eng■005 20010913110907.0
■020 ▼a0673991458
■035 ▼aKRIC04065840
■090 ▼a326.18▼bR971s
■1001 ▼aRust, Roland T.
■24510▼aService Marketing▼dRoland T. Rust▼eAnthony J. Zahorik▼eTimothy L. Keiningham.
■260 ▼aNew York▼bHarperCollins▼c1996.
■300 ▼axx,508 p.▼billus.▼c25 cm.
■504 ▼aIncludes bibliographical references and index.
■650 4▼aTourism▼xMarketing
■653 ▼aService▼aMarketing▼aTourism▼aService Industry▼aCustomer Service
■7001 ▼aKeiningham, Timothy L.
■7001 ▼aZahorik, Anthony J.
■9500 ▼b43000
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