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Basic Marketing : A Managerial Approach
Basic Marketing : A Managerial Approach
Detailed Information
- Material Type
- 단행본
- ISBN
- 0256025339
- Callnumber
- 326.18 M478b
- Author
- McCarthy, E. Jerome
- Title/Author
- Basic Marketing : A Managerial Approach / E. Jerome McCarthy ; Andrew A. Brogowicz.
- Edited Info
- 7th ed.
- Publish Info
- Illinois : The Dorsey Press, c1981.
- Material Info
- 762 p. ; 25 cm.
- Index Term-Uncontrolled
- Basic Marketing Managerial Approach
- Added Entry-Personal Name
- Brogowicz, Andrew A.
- Price Info
- 25000
- Control Number
- kjul:50023155
MARC
008011005c1981 us 000a eng■020 ▼a0256025339
■090 ▼a326.18 ▼bM478b
■1001 ▼aMcCarthy, E. Jerome
■24510▼aBasic Marketing▼bA Managerial Approach▼dE. Jerome McCarthy▼eAndrew A. Brogowicz.
■250 ▼a7th ed.
■260 ▼aIllinois▼bThe Dorsey Press▼cc1981.
■300 ▼a762 p.▼c25 cm.
■653 ▼aBasic▼aMarketing▼aManagerial Approach
■7001 ▼aBrogowicz, Andrew A.
■9500 ▼b25000
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