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Marketing Decision Making : Concepts and Strategy
Marketing Decision Making : Concepts and Strategy
Detailed Information
- Material Type
- 단행본
- ISBN
- 0256017999
- Callnumber
- 325.1 C898m
- Author
- Cravens, David W.
- Title/Author
- Marketing Decision Making : Concepts and Strategy / David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff.
- Edited Info
- 1st ed.
- Publish Info
- Homewood : Irwin, 1976.
- Material Info
- 781 p. ; 24 cm.
- Index Term-Uncontrolled
- Marketing Decision Making Strategy
- Added Entry-Personal Name
- Hills, Gerald E.
- Added Entry-Personal Name
- Woodruff, Robert B.
- Price Info
- 16000
- Control Number
- kjul:50023148
MARC
008030723c1976 us a 000a eng■020 ▼a0256017999
■035 ▼aKRIC00461312
■090 ▼a325.1▼bC898m
■1001 ▼aCravens, David W.
■24510▼aMarketing Decision Making▼bConcepts and Strategy▼dDavid W. Cravens▼eGerald E. Hills▼eRobert B. Woodruff.
■250 ▼a1st ed.
■260 ▼aHomewood ▼bIrwin▼c1976.
■300 ▼a781 p.▼c24 cm.
■653 ▼aMarketing▼aDecision Making▼aStrategy
■7001 ▼aHills, Gerald E.
■7001 ▼aWoodruff, Robert B.
■9500 ▼b16000
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