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Customer-Driven Marketing
Customer-Driven Marketing
Detailed Information
- Material Type
- 단행본
- ISBN
- 0749424184
- Callnumber
- 326.161 F848c
- Author
- Frazer-Robinson, John
- Title/Author
- Customer-Driven Marketing / John Frazer-Robinson.
- Edited Info
- 1st ed.
- Publish Info
- London : Kogan Page, c1997.
- Material Info
- 368 p. ; 24 cm.
- 서지주기
- Includes bibliography and index.
- Subject Added Entry-Topical Term
- Selling
- Index Term-Uncontrolled
- Selling Marketing Customer-Driven
- Price Info
- 26000
- Control Number
- kjul:50021774
MARC
008980212s1997 us 001a eng■020 ▼a0749424184
■090 ▼a326.161▼bF848c
■1001 ▼aFrazer-Robinson, John
■24510▼aCustomer-Driven Marketing▼dJohn Frazer-Robinson.
■250 ▼a1st ed.
■260 ▼aLondon▼bKogan Page▼cc1997.
■300 ▼a368 p.▼c24 cm.
■504 ▼aIncludes bibliography and index.
■650 4▼aSelling
■653 ▼aSelling▼aMarketing▼aCustomer-Driven
■9500 ▼b26000
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