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Business-to-business Marketing : Strategic Resource Management and Cases
Business-to-business Marketing : Strategic Resource Management and Cases
상세정보
- 자료유형
- 단행본
- ISBN
- 0205129153
- 청구기호
- 326.181 M214b
- 저자명
- Mahin, Philip W
- 서명/저자
- Business-to-business Marketing : Strategic Resource Management and Cases / Philip W Mahin.
- 발행사항
- Boston : Allyn and Bacon, 1991.
- 형태사항
- xvii,590 p. ; 26 cm.
- 서지주기
- Includes index.
- 일반주제명
- Marketing Policy
- 가격
- 59000
- Control Number
- kjul:50018311
MARC
008970123s1991 ulk 000a eng■020 ▼a0205129153
■090 ▼a326.181▼bM214b
■1001 ▼aMahin, Philip W
■24510▼aBusiness-to-business Marketing▼bStrategic Resource Management and Cases▼dPhilip W Mahin.
■260 ▼aBoston▼bAllyn and Bacon▼c1991.
■300 ▼axvii,590 p.▼c26 cm.
■504 ▼aIncludes index.
■650 4▼aMarketing Policy
■653 ▼aBusiness-to-business▼aMarketing▼aStrategic▼aResource▼aManagement
■9500 ▼b59000
