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International Marketing Management : Strategies and Cases
International Marketing Management : Strategies and Cases
Detailed Information
- Material Type
- 단행본
- ISBN
- 039535675X
- Callnumber
- 322.8 J43i
- Author
- Jeannet, Jean-Pierre
- Title/Author
- International Marketing Management : Strategies and Cases / Jean-Pierre Jeannet ; Hubert D Hennessey.
- Publish Info
- Boston : Houghton Mifflin, 1988.
- Material Info
- xxii,873 p. ; 26 cm.
- 서지주기
- Includes index.
- Subject Added Entry-Topical Term
- International Economics
- Index Term-Uncontrolled
- International Marketing Management Strategies
- Added Entry-Personal Name
- Hennessey, Hubert D
- Price Info
- 53000
- Control Number
- kjul:50018216
MARC
008970121s1988 ulk 000a eng■020 ▼a039535675X
■090 ▼a322.8▼bJ43i
■1001 ▼aJeannet, Jean-Pierre
■24510▼aInternational Marketing Management▼bStrategies and Cases▼dJean-Pierre Jeannet▼eHubert D Hennessey.
■260 ▼aBoston▼bHoughton Mifflin▼c1988.
■300 ▼axxii,873 p.▼c26 cm.
■504 ▼aIncludes index.
■650 4▼aInternational Economics
■653 ▼aInternational▼aMarketing▼aManagement▼aStrategies
■7001 ▼aHennessey, Hubert D
■9500 ▼b53000
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