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Marketing Management : Strategy and Action
Marketing Management : Strategy and Action
Detailed Information
- Material Type
- 단행본
- ISBN
- 0534047882
- KDC
- 326.18-3
- Callnumber
- 326.18 A844m
- Author
- Assael, Henry.
- Title/Author
- Marketing Management : Strategy and Action / Henry Assael.
- Publish Info
- California : A Division of Wadsworth, 1985.
- Material Info
- 789 p. ; 23 cm.
- Price Info
- 12000
- Control Number
- kjul:50009041
MARC
008941123s1985 us 000a eng■020 ▼a0534047882
■056 ▼a326.18▼23
■090 ▼a326.18▼bA844m
■1001 ▼aAssael, Henry.
■24510▼aMarketing Management▼bStrategy and Action▼dHenry Assael.
■260 ▼aCalifornia▼bA Division of Wadsworth▼c1985.
■300 ▼a789 p.▼c23 cm.
■9500 ▼b12000
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