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Marketing Management : Principles, Analysis, and Applications
Marketing Management : Principles, Analysis, and Applications
Detailed Information
- Material Type
- 단행본
- ISBN
- 0256031533
- KDC
- 326.18-3
- Callnumber
- 326.18 S529m
- Author
- Shapiro, Benson P
- Title/Author
- Marketing Management : Principles, Analysis, and Applications / Benson P.Shapiro,Robert J.Dolan,John A.Quelch.
- Publish Info
- Texas : Business Publication, 1985.
- Material Info
- 666 p. ; 25 cm.
- Added Entry-Personal Name
- Dolan, Robert J
- Added Entry-Personal Name
- Quelch, John A
- Price Info
- 19000
- Control Number
- kjul:50003309
MARC
008941114s1985 us 000a eng■020 ▼a0256031533
■056 ▼a326.18▼23
■090 ▼a326.18▼bS529m
■1001 ▼aShapiro, Benson P
■24510▼aMarketing Management▼bPrinciples, Analysis, and Applications▼dBenson P.Shapiro,Robert J.Dolan,John A.Quelch.
■260 ▼aTexas▼bBusiness Publication▼c1985.
■300 ▼a666 p.▼c25 cm.
■7001 ▼aDolan, Robert J
■7001 ▼aQuelch, John A
■9500 ▼b19000
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