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Marketing Management : A Strategic Planning Approach
Marketing Management : A Strategic Planning Approach
Detailed Information
- Material Type
- 단행본
- KDC
- 326.181-3
- Callnumber
- 326.181 B928m
- Author
- Buell, Victor P
- Title/Author
- Marketing Management : A Strategic Planning Approach / Victor P.Buell.
- Publish Info
- New York : McGraw Hill, 1984.
- Material Info
- 682 p. ; 25 cm.
- Price Info
- 13000
- Control Number
- kjul:50003093
MARC
008941114s1984 us 000a eng■056 ▼a326.181▼23
■090 ▼a326.181▼bB928m
■1001 ▼aBuell, Victor P
■24510▼aMarketing Management▼bA Strategic Planning Approach▼dVictor P.Buell.
■260 ▼aNew York▼bMcGraw Hill▼c1984.
■300 ▼a682 p.▼c25 cm.
■9500 ▼b13000
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