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Strategic Marketing : Planning, Implementation, and Control
Strategic Marketing : Planning, Implementation, and Control
Detailed Information
- Material Type
- 단행본
- ISBN
- 0534009719
- KDC
- 326.18-3
- Callnumber
- 326.18 W436s
- Author
- Weitz, Barton A
- Title/Author
- Strategic Marketing : Planning, Implementation, and Control / Barton A.Weitz,Robin Wensley.
- Publish Info
- Califiornia : A Division of Wadsworth, 1983.
- Material Info
- 500 p. ; 25 cm.
- Added Entry-Personal Name
- Wensley, Robin
- Price Info
- 10000
- Control Number
- kjul:50002410
MARC
008941114s1983 us 000a eng■020 ▼a0534009719
■056 ▼a326.18▼23
■090 ▼a326.18▼bW436s
■1001 ▼aWeitz, Barton A
■24510▼aStrategic Marketing▼bPlanning, Implementation, and Control▼dBarton A.Weitz,Robin Wensley.
■260 ▼aCalifiornia▼bA Division of Wadsworth▼c1983.
■300 ▼a500 p.▼c25 cm.
■7001 ▼aWensley, Robin
■9500 ▼b10000
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