인쇄
미지정
  • 도서명 : Product Involvement
    vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
  • 저 자 : Geuens M
  • 청구기호 :
  • 소장처 :참고자료실(관광학관2층)
  • 대출요구사항 :