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1
Dependence in Consumer Behavior Research: Exploring Measurement
Dependence in Consumer Behavior Research: Exploring Measurement
Cornwell, T. B., | Association for Consumer Research | 2006 ,
2
Triple Acculturation: The Role of African Americans in the Consumer Acculturation of Kenyan Immigrants
Triple Acculturation: The Role of African Americans in the Consumer Acculturation of Kenyan Immigrants
Wamwara-Mbugua, L. W., | Association for Consumer Research | 2006 ,
3
Empirical Support for an Item and Relational Conceptualization of Sponsorship
Empirical Support for an Item and Relational Conceptualization of Sponsorship
Weeks, C. S., | Association for Consumer Research | 2006 ,
4
An Examination of Recall Measures of Sponsorship Awareness
An Examination of Recall Measures of Sponsorship Awareness
Humphreys, M. S, | Association for Consumer Research | 2007 ,
5
Spnsorship-Linked Marketing : The Role of Articulation in Memory
Spnsorship-Linked Marketing : The Role of Articulation in Memory
T. Bettina Cornwell., | University of Chicago Press | 2006 ,
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