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1
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Son K. Lam, | American Marketing Association | 2010 ,
2
Trabecular and cortical bone separately assessed at radius with a new ultrasound device, in a young adult population with various physical activities
Trabecular and cortical bone separately assessed at radius with a new ultrasound device, in a young adult population with various physical activities
Breban, S., | Elsevier Inc | 2010 ,
3
"I want you back" : Branding classical Music for the new generation
"I want you back" : Branding classical Music for the new generation
Lalin Anik, | Association for Consumer Research | 2010 ,
4
Structure elucidation of a newly isolated saponin from Clerodendrum serratum (L) Moon
Structure elucidation of a newly isolated saponin from Clerodendrum serratum (L) Moon
Bhujbal, | Kyung Hee University Press | 2010 ,
5
New Options for State Indirect Purchaser Legislation: Protecting the Real Victims of Antitrust Violations
New Options for State Indirect Purchaser Legislation: Protecting the Real Victims of Antitrust Violations
Lande, R.H., | American Economic Assn | 2010 ,
6
Auditor Liability and Client Acceptance Decisions
Auditor Liability and Client Acceptance Decisions
Laux, V., | American Accounting Assn | 2010 ,
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