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1
"When the Going Gets Tough, the Tough Go Shopping": An Examination of Self-Gifting Behavior
"When the Going Gets Tough, the Tough Go Shopping": An Examination of Self-Gifting Behavior
Atalay, A. S., | Association for Consumer Research | 2006 ,
2
Precommitment Bias in the Evaluation of a Single Option: The Importance of Evaluative Disposition
Precommitment Bias in the Evaluation of a Single Option: The Importance of Evaluative Disposition
Bond, S. D., | Association for Consumer Research | 2006 ,
3
Leader-Driven Primacy : Using Attribute Order to Affect Consumer Choice
Leader-Driven Primacy : Using Attribute Order to Affect Consumer Choice
Kurt A. Carlson., | University of Chicago Press | 2006 ,
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