본문

  1. Home
1 Results:AA:MARK B HOUSTON AND TORSTEN HEITJANS AA:THORSTEN HENNIG-THURAU 0.156 sec.
RSS 
다국어입력
 상세검색
 신착검색
선택출력 선택엑셀내보내기
1
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
처음1마지막